Republicans Rebrand Obamacare Strategy From ‘Repeal’ to ‘Repair’ – Bloomberg

Using the word repair “captures exactly what the large majority of the American people want,” said Frank Luntz, a prominent Republican consultant and pollster who addressed GOP lawmakers at their retreat.“The public is particularly hostile about skyrocketing costs, and they demand immediate change,” Luntz said in an e-mail response to questions. “Repair is a less partisan but no less action-oriented phrase that Americans overwhelmingly embrace.”

Source: Republicans Rebrand Obamacare Strategy From ‘Repeal’ to ‘Repair’ – Bloomberg

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