In a very consumer-oriented health insurance industry, innovation is increasingly what sets apart insurers–and states.
Case in point: Consumer operated and oriented plans (CO-OPs). These nonprofit organizations have had their fair share of ups and downs.
Iowa’s CoOportunity Health, for example, enrolled more than 35,000 members by Jan. 1, far surpassing its first-year target of 12,000 members, and earned $127 million dollars in premium volume. Despite this enrollment success, the state’s CO-OP will no longer offer plans on Iowa’s Marketplace Choice Plan.